The Third Street South Farmers Market Moves Back Onto the Street Saturday. Where Do You Park Now?

On Saturday, November 7, the Third Street South Farmers Market leaves the parking lot behind Tommy Bahama, its warm-season home, and moves back onto the pavement of 3rd Street South between Broad Avenue South and 13th Avenue South. Hours stay the same, 7:30 to 11:30 a.m., and the Third Street South Association bills this first winter Saturday as the start of the season. The organizer lists 3rd Street as the market's November-through-May location, with the lot behind Tommy Bahama serving the warmer months.

The stalls come back every November. The parking around them looks different this year. The two avenues at either end of the market, Broad and 13th, are also the beach ends the City of Naples set up as walk-around routes while the Pier is rebuilt. Meanwhile the big lot at the foot of 12th Avenue South, one block over, is two-thirds closed for construction. For a city resident with a beach parking permit, the best Saturday spot is now a beach-end space on one of the two streets that frame the market.

Broad and 13th Do Double Duty This Season

The City's Naples Pier Rebuild Project page says the Pier itself, its stairs, restrooms and showers, and 12th Avenue South west of Gulf Shore Boulevard South are closed for the project, which is expected to take about 18 months. Only the western third of the Pier parking lot at 12th Avenue South and Gulf Shore Boulevard South is open to the public. The eastern two-thirds are closed for construction.

To keep people on the sand, the City opened pedestrian bypasses at the Broad Avenue South and 13th Avenue South beach ends, and both have restrooms for as long as the project runs. Those are the same two cross streets named on the market's winter address. Walk west from the stalls on either avenue and you reach the Gulf at a beach end the City has deliberately kept open.

That puts the market, the beach and the restrooms on one short loop, with the Pier lot shrunk to a third of its size in the middle of it.

How Parking Works From the Stalls Outward

The City's beach parking information lists metered beach accesses at Pier/12th Avenue South, 13th Avenue South, the 13th Avenue South 100 block, 14th Avenue South, and the 100 and 200 blocks of Broad Avenue South. Beach parking costs $5 an hour with a $2.50 minimum, and no one may park at the beach between 11 p.m. and 5 a.m.

The City's beach permit page says qualifying city residents can get a free annual permit at City Hall, 735 8th St. S. A valid permit allows free parking in metered city and county beach spaces and in permit-required spaces. Guests and nonresidents pay at the stations. Eligibility rules belong to the City, so check the permit page or ask at City Hall before counting on a free space.

Starting at the market and working outward, the options look like this:

1. Broad Avenue South, 100 and 200 blocks. Metered beach parking on the market's northern cross street, with the Broad Avenue bypass and its restrooms at the west end.
2. 13th Avenue South and its 100 block. The same arrangement on the southern cross street, with the 13th Avenue bypass.
3. 14th Avenue South. One more metered beach access, a block past the market's southern edge.
4. The Pier lot at 12th Avenue South and Gulf Shore Boulevard South. Still open, but only its western third.
5. The downtown garages. A local parking guide updated October 21, 2026 lists three city garages. The North Garage is at 400 8th St. S. at 4th Avenue South, and the South Garage is at 8th Street South and 6th Avenue South. The 1st Ave. S. Garage, across from Gulfshore Playhouse at 100 Goodlette-Frank Road S., opened in 2025 and has entrances on 1st Avenue South and 12th Street. The guide calls all three free but says to check the posted signs, and it lists a public lot at Park Street and 6th Avenue South as overflow.

The garages are built around Fifth Avenue South, so parking there means a longer walk down to 3rd Street. The beach-end meters on Broad and 13th are the spots right at the market.

Who Fills the Street

The market dates to 1994 and now has more than 60 independent vendors. You won't find national chains or franchises among them. The organizer's invitation for November 7 tells shoppers to bring friends, family and "pet friends."

The vendor roster on the market's page is still headed "2026 Summer Market Vendors." Those are the vendors who carried the market through the lot months. Use it as a sense of what the market sells, since the winter lineup can change once the stalls stretch down the street. By category, the summer list includes:

• Produce and greens: Inyoni Farms with organic vegetables, greens, sprouts, fruit, herbs and flowers, Mondragon Farms with organic produce, Gulfcoast Greens with microgreens and hydroponics, Care2Grow with locally grown mushrooms, and Friendly Burds with tropical fruit, dried fruit and honey.
• Breakfast and coffee: Jimmy's Java for coffee and beans, Tony's off Third for scones, pastries and coffee, Neapolitan Bake Shop for Cronutz and pastries, Bella's Cakes for butter and almond cookies and Madeline cakes, and Juicelation for pressed juices and fresh coconuts.
• Something hot by 10 a.m.: Fire & Rice paella, Moonfire BBQ ribs, brisket and pulled pork, Casa De Loro Argentinian street food, Colombia Taste of SWFL arepas and café con leche, and Coloumbian Bites tequeños and coco-lemonade.
• For the fridge: King of Conch Salads made to order, Chef Sebastian Mazzotta's crab cakes and prepared meals, Stamper Cheese from Wisconsin, King of Hummus, Twila Mae's Chicken Salad, and Anita's Guacamole.
• For the house and the dog: Dominga's Flowers for flowers and plants, Marlene Cypress Wood for handmade wood goods, Woven Wonders for handmade baskets, and Top Dog Kitchen and Wholesome Hound for dog treats.

With fresh seafood, cheese and prepared meals on the list, the walk back to the car matters. A meter on 13th or Broad is a short carry. A garage near Fifth Avenue is a longer one.

Four Saturdays, and the Weeks Between Them

The Third Street South calendar lists markets on November 7, 14, 21 and 28, each from 7:30 to 11:30 a.m. The street keeps busy between those mornings too, and the last market of the month lands inside the district's holiday week.

The November 28 market falls in the middle of Christmas on Third week, with out-of-town family in many homes and the holiday programming running each evening. Of the four Saturdays, that one is the most likely to fill the Broad and 13th meters early.

One Address to Know After the Market

Sea Salt, at 1186 Third St. S., closed over the summer to redo its interior and has reopened before season. The News-Press reported on October 27 that executive chef Josh Zeman has a new menu that goes beyond the restaurant's usual Italian and Mediterranean range. Seafood is still the focus, now with global ingredients and techniques. The room's new centerpiece, according to the same report, is "Magical Venice," a 36-foot canvas made for Sea Salt by artist Yankel Ginzburg. The restaurant sits on the same stretch of 3rd Street South the market moves onto, so it's an easy one to try on a market weekend, whichever avenue your car is parked on.

Saturdays on Third Street South work best for people who already have their weekly route down, and that's how we think about the water too. Whether your morning starts at the stalls on 3rd Street or at a slip on Naples Bay, The Sprigg Group can help you find a place that keeps your Saturday routine close at hand. Create Your Paradise. Start Your Waterfront Search.